Our Mission

At Ride Through It, we believe we're about more than just clothing.

Mountain biking has always been about more than riding for us. It's about getting outside, clearing your head, pushing through the difficult days and finding people who understand. But sometimes, things go deeper than a ride can fix.

That's why we created Ride Through It.

We want to build something that goes beyond what we wear. A community where people can feel part of something, talk when things aren't okay, and know that they're not alone.

Why Mind Wirral?

Mind Wirral is a cause that genuinely means a lot to us and what we stand for.

We know how much getting outside, riding your bike and having people around you can help. But we also understand that not everyone has it easy, and that sometimes people need more support than a bike ride or a conversation can provide.

That's why we want Ride Through It to give something back.

From the beginning, we've committed to donating 5% of our profits to Mind, supporting the work they do to help people experiencing mental health problems.

For us, it's about making Ride Through It mean something beyond the clothes. Every purchase helps us build the brand, but it also helps us contribute towards something that can make a real difference to someone's life.

How It Works

With every purchase you make, 5% of our profits is donated to Mind Wirral.

We're starting at 5%, with the ambition to increase our contribution as Ride Through It grows.

The bigger we become, the more we hope we can give back.

We don't want this to be something we simply put on a website and forget about. We want supporting mental health and creating a community to remain at the heart of what Ride Through It stands for.

More Than Just Clothing

Ride Through It started with a simple idea — combine our love of riding with something that could help people through the harder parts of life.

We want to create clothing that represents resilience, but more importantly, we want to create a community behind it.

Whether you're riding through a rough trail or a rough period in life, you don't have to ride it alone.

We're only at the beginning, but our ambition is to make Ride Through It much bigger than a clothing brand — to create a community, raise awareness, support people and give back wherever we can.

Thank you for supporting Ride Through It, believing in what we're trying to build, and riding with us along the way.

Rough Trails. Strong Minds.